Viz: How different Groups spend their day

This is an interactive visualization that shows how American residents spend their time in a day. It maps how several categories of people (employed, women, men) spend their time on a normal week day.

The visualization data was obtained form a survey that asked thousands of American residents to recall their schedule of a day.

The visualization shows how much time each category of people spend on a particular task and when. This data can be used to target specific categories of people for specific products such as advertisements of a certain product at a certain time when most people are watching television.

The link can be found here: “http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html