This paper presents lots of good theories and tips about graphic design. I particularly enjoyed the different ways it is thought that the mind analyses images. The brief mention of colour blindness peaked my interest and I would be very interested to learn more about designing graphics that either use 'colour-blind' safe schemes, or have alternative ways of displaying in a colour-blind safe mode.
The paper is well laid out, with referenced graphics coming either before or as close to references to them as possible. The one thing I would ask is for a easier to read 'tips' section isolating the various tips scattered throughout the paper. Additional results would also be nice. This could be a nice cheat sheet to go to when designing a visualization.
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