Reaction: Tag clouds and the case for Vernacular Visualization

This article coins a term "vernacular" visualization which represents visualizations emerging from outside the academic world. The paper fails to depict clearly as to how visualizations from research labs and the outside world differ.

The main interest of the article is "tag clouds", which are extremely interesting because of their nature of visualizing important words obtained from a large text. There is a mention of one word and two word view in the article. Mentioning their applications and importance would've been helpful. Information about Tag clouds are always interesting to read because of their unique way of representing data. An informative read because of its application in our course project.