Wednesday, November 30, 2011

Find: You're reading bad fonts online, says leading typeface designer

You're reading bad fonts online, says leading typeface designer

forza font


The American Institute of Graphic Arts (AIGA) has uploaded a fascinating video of typeface designer Jonathan Hoefler speaking at its Pivot design conference last month. Hoefler is best known for designing the Hoefler Text family of fonts, which has been included in every version of Mac OS since System 7 in 1991, and his other clients include Rolling Stone, Harper's Bazaar, and Esquire. In the talk, Hoefler explores the question of how best to design and adapt fonts for use on the web. Right now, he argues, most web fonts are either under or over-designed, with little room for typefaces to be both functional and expressive.

Hoefler goes into detail on the specific ways the web can trip up fonts not designed for it, from screen...


Continue reading…

0 comments: