Tuesday, March 20, 2012

Viz: The decline of print visualized: US newspaper ad sales falling off a cliff

Always nice to see a great visual summary like this. 

The Verge - All Posts
print ad revenue

The Newspaper Association of America keeps a helpful tally of annual ad revenues earned by its 2,000 member news organizations, which has recently been graphed by one Professor Mark Perry from the University of Michigan-Flint. What his data, adjusted for inflation to 2011 dollars, shows is just how precipitously advertiser interest has dropped in print media. Hitting a peak of just over $60 billion near the turn of the century, advertising in printed media has been on a rapid decline ever since, experiencing huge reductions in 2008 (17.7 percent) and 2009 (28.6 percent) and estimated to sit at a little over $20b for the whole of last year. That's less than half what advertisers spent on getting their messages into printed newspapers only...