Saturday, August 20, 2011

Visualization: Who Uses Google Plus Now? Yep, Male Students & Geeks From the US

Sent to you via Google Reader

Who Uses Google Plus Now? Yep, Male Students & Geeks From the US [Infographic]

A few weeks ago, we reported on some demographic information about the first wave of Google Plus adopters. Bime, the data visualization firm who conducted the study, found that early Google Plus users were mostly young American men working in technology (surprise!). The Bime study used profile data from Find People on Plus, a third-party directory of Google Plus users, except for the age numbers, which were pulled from comScore numbers.

Bime has just put out an updated visualization that breaks down Google Plus demographics including the month of August, now that the service has had some time to grow. This survey covered 10 million users, more than twice the size of the previous one, and some things haven't changed. About 70% of Google Plus users still identify as men, and the vast bulk of them are American. One major shift has taken place, though: While the updated post doesn't have the age numbers (which came from a different dataset last time), the occupation data show that students have overwhelmingly displaced tech workers, though all the same tech jobs as before dominate the rest of the top spots.


gplus_gender-1.pngBime's findings about the student takeover conflict with some research we've covered since the first Bime study, but the methodology of this Experian Hitwise study was a little strange. It tracked 10 million people by rather different measures, creating "word clouds" to identify demographics by the descriptor words they use for themselves. It found that Google Plus usage in its "Colleges and Cafes" demographic has declined significantly since launch, while "Seeking Singles" and "Kids and Cabernet" -- defined as "Prosperous, middle-aged married couples living child-focused lives in affluent suburbs." -- have increased.

Sent from my iPhone