Friday, January 13, 2012

Viz: Politico analyzing Facebook user data to measure political sentiment

Even private posts. 

The Verge - All Posts
Facebook Politico data

Facebook just made another move that might upset those concerned with the privacy of their data. The social media giant has started providing politics publication Politico with information on users sentiment towards the Republican presidential candidates as we approach the January 21st South Carolina primary. Politico exclusively receives mentions of the political candidates through posts and comments on Facebook — including material that users have marked as private, according to All Things D. However, Facebook claims it uses automated tools to send information to Politico without any personally identifying information and that no Facebook employees actually read the posts. In addition to Facebook-mined data, the company will also be...

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