One particular note I find interesting was the way the  experiment tries to guard against cognition. The experiments  uses various methods to encourage subjects to rely much more heavily on  their perceptive functions. As a result, the experiment resembles much  more closely to our real life experiences of scanning or glancing at  materials without thinking. As our world become much more graphical and  our methodologies at presenting data matures, I wonder if we can  continue to rely on the principles of this paper and take advantage of  our perceptive functions. 
 
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